Natural Light beer enters the Karate Combat Pit
by John O'Regan, 2021-06-08
Karate Combat is proud to announce a partnership with Anheuser-Busch light beer brand Natural Light for the upcoming Karate Combat: Season 3.
Karate Combat’s partnership with the #6 selling beer in America includes branding inside The Pit, Karate Combat’s trademark fighting arena, and in CGI elements created using the Epic Games Unreal Engine as seen in Mandalorian and Fortnite.
Fans will also catch Natty Light’s branding during televised fights. “Natural Light is all about creating epic memories for our consumer and this new partnership with Karate Combat will help amplify their unique fan experience,” said Daniel Blake, Group VP, Budweiser & Value at Anheuser-Busch.
“Natty Light will be intertwined in Karate Combat: Season 3, bringing even more energy and action to their passionate fan base and intense karate competition."
“Our unique format and groundbreaking production standards come from us being completely original and staying true to ourselves. That’s something every Natural Light fan can relate to, so we are thrilled with this partnership,” said Adam Kovacs, President, Karate Combat.
Karate Combat: Season 3 will be the biggest season yet from the fast-rising promotion.
All-time great karatekas Georges St-Pierre and Lyoto Machida will anchor proceedings in their Season Sensei roles, with commentary provided by charismatic Hall of Famer Bas Rutten alongside Josh Palmer, Layla Anna-Lee and Andrea Ocampo.
Natural Light was introduced in 1977 as Anheuser-Busch’s first reduced-calorie light beer and is currently the sixth best-selling beer in America.